Task: Corporate Rebranding

“Simplicity is the ultimate sophistication”.

We all need a good haircut to go out and conquer the world, and Carppone, one of the first barber shops in Lima-Perú, located in the heart of Miraflores, invited me to sit in one of their elegant chairs to show me that they do wonders with their hands, so it was. Now, knowing how incredibly good they are, because they have earned recognition from their public for a reason, they also needed to make an impact through their visual identity.
Thus, in 2021 Carppone decided to reinvent itself, completely renewing its Corporate Identity and they chose me to work on its rebranding. After the feedback from these great masters of scissors, 3 key words were reached to arrive at the final design of the logo.
"Elegant, clean and sophisticated."
This Rebranding project is one of the favorites in my portfolio, so much so that I decided to voluntarily embark on the packaging design for the brand. I really enjoy when I manage to make my clients feel special, show them that I am with them in each phase of their project "ALL IN".
Thanks to the entire Carppone team for trusting in my work!